Definition of angel; guardian; invisible helper; backer.

Word Angel

Samantha McKay

'Words do two major things: They provide food for the mind and create light for understanding and awareness.'

- Jim Rohn

Client Testimonial

'Samantha is very professional in her attitude and work. Always on time with deadlines and responses, she understood what we were trying to achieve and helped shape our successful DIPG booklet.'

(Ann McKerracher, Katie McKerracher Trust)

If you're lost for words, I'm a useful person to know...

A passionate word geek and CIPR-qualified professional, I have 13 years of journalism and Public Relations experience. I now specialise in copywriting, editing/proofing and managing PR for clients across a wide range of sectors. And as a former newspaper journalist, university press officer and PR Director for a creative marketing agency, I bring a wealth of relevant and strategic knowledge to the table. Click here to read my CV

What can I do for you?

I write interesting, accurate and relevant copy for diverse audiences, whether you need a new website or brochure, a news release for the national media, or an advert for your local newspaper. I'm an experienced editor and proof reader too so will ensure your copy is 100% accurate and suited to your audience.

I also provide bespoke and creative PR advice on how to raise your business profile by more effectively engaging with your target audiences via social and traditional media.

Ultimately I pride myself on delivering a high quality service (at an affordable price) which consistently meets clients' needs, deadlines and expectations.


Ranging from one-person start-up companies to larger corporates located in Scotland, the UK and Europe, clients include: The Lifestyle Company; Scoot; Wild Horses (bespoke Mustangs); artist Hatti Pattisson; Make it Social; Creative Cookware; Edinburgh Contemporary Crafts; Gabrielle Creative; blues band Hot Tin Roof; Dundee University; Sam Foster Architects; The Katie McKerracher Trust; Book Your Golf; and Morena Soaps, among others.
Click here for client testimonials


Recent projects include:

  • Editing and proofing a 100,000 word user guide on international watercourse law
  • Writing a 60-page children's brain tumour information and support booklet which has since been distributed to parents via hospitals across the UK
  • Developing key messages, strap lines, mission statements, profile copy and media packs for new lifestyle and architecture brands

And the cost?

I work from home to keep my overheads low and can therefore offer a competitive hourly/daily rate (priced from £50 per hour or £350 per day) depending on your available budget. I also offer a 50% discount for charities. Feel free to contact me for an informal chat about your copywriting or PR needs, plus a no-obligation quote.

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